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During my tenure at That Marketing Guy, I had the privilege of actively contributing to Tower Transit's social media initiatives. Additionally, I was fortunate enough to play a role in shaping the content strategy for the brand..
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That Marketing Guy
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2020-2022
Category
Content Creation, Graphic Design
CONCEPT
Actively contributed to the creation of various content pieces for Tower Transit's social media, occasionally extending my assistance to additional deliverables such as birthday cards and red packets. Moreover, I played a pivotal role in defining the illustration style, particularly focusing on people illustrations, and ensuring alignment with the brand's color palette.
That's me! I contributed as the talent, capturing and producing content within the bus.
This stands out as one of my memorable projects. I was assigned the design of a bus hanger for National Day, and I incorporated the theme of togetherness and community into the creative process.
When the content strategy team inquired about my content preferences, I expressed my interest in creating content centered around the MBTI personality test specifically tailored for buses.
Playing a key role in the design process of Tower Transit's Chinese New Year red packets. Drawing inspiration from the scales of koi fishes, I creatively utilized the bus wheels to mimic these scales, incorporating them into the overall design of the red packets.