Hello, I'm Rannie, and this a glimpse of my journey as a creative.

🍀🌏🥳

Blessed with these opportunities

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Blessed with these opportunities 〰️

Skills

Education

  • MiniMasters in Marketing Management
    November 2020 - June 2021

    Bachelor of Fine Arts
    August 2016 - August 2020
    School of Art, Design and Media
    Majored in Visual Communications.

  • Exchange Programme
    February 2019 - August 2019

  • GCE ‘A’ Level Certification
    January 2013 - December 2015

Work Experience

LastMinuteWorks

Junior Art Director
Sep 2022 - Now

Notable clients include:
Zenyum, IMDA, St Gregory Spa, National Heritage Board, Edelman

What did I do here?

  • Creative Direction and Vision: Responsible for setting the artistic vision and creative direction of the studio, establishing its unique style and artistic identity.

  • Client Engagement and Project Management: Manages direct interaction with clients, understands their creative needs, and oversees project management to ensure timely and satisfactory project delivery..

  • Business Development and Marketing: Handles the responsibility of promoting the studio, acquiring new clients, and managing client relationships. Develops marketing strategies and partnerships to grow the studio's client base and revenue.

That Marketing Guy

Senior Creative Associate
Oct 2021 - May 2022

Creative Associate
Jan 2021 - Oct 2021

Notable clients include:
DSO National Laboratories, Tower Transit Singapore, 7-eleven, AIA, and Maybank

What did I do here?

  • Crafting short-form videos, GIFs, and static visuals

  • Executing digital projects, which involve EDMs, digital advertisements, animation, motion graphics, and website front-end development

  • Delivering print materials, including posters, large format prints for walls, banners, and bus stop advertisements, as well as packaging design

  • Collaborating closely with my team to develop comprehensive integrated campaigns for client pitches.

Whacko Media

Marketing / Graphic Executive
Jul 2020 - Dec 2020

Notable clients include:
First Brew, Syfe, Vimbox Movers, Extra Home, Storage Space

What did I do here?

  • Crafting short-form videos, GIFs, and static visuals

  • Executing digital projects, which involve EDMs, digital advertisements, animation, motion graphics, and website front-end development

  • Collaborating closely with the team to develop comprehensive
    marketing strategies

Supermarket Creatives

Graphic Design Intern
Dec 2018 - Feb 2019

Notable clients include:
Addidas, Singapore International Film Festival, Effie Awards, GOFY

What did I do here?

  • Brand Development:
    Assist in creating and refining brand identity elements.

  • Marketing Collateral:
    Design various branded materials for marketing purposes.

  • Brand Guidelines:
    Help maintain brand consistency by following and updating guidelines.

  • Branding Campaigns:
    Support branding campaigns with innovative design concepts and assets.

Creative Marketing Intern
May 2018 - Aug 2018

Teapasar

Related Experience

Notable works include:
Singapore Tea Festival 2018, Social Media Campaign and PR Colleterals and Packaging

What did I do here?

  • Visual Content Creation:
    Design engaging visuals for social media, promotions, and ads.

  • Brand Consistency:
    Maintain Teapasar's brand identity in all designs.

  • Team Collaboration:
    Work with the marketing team on campaigns.

  • Innovative Design Ideas:
    Provide creative design concepts that align with Teapasar's brand and marketing goals.

Freelance Event Painter
Sep 2019 - Apr 2020

CulinaryOn

What did I do here?

  • Educating children under the age of 12 in extracurricular subjects
    like coding, robotics, 3D modeling, and cooking, as part of an
    after-school program.

  • Supporting teachers during school camps.

Freelance Teacher
Sep 2019 - Nov 2019

Whizz Kids

What did I do here?

  • Produce preliminary artwork for events and create client-requested paintings.

  • Conduct fun and engaging corporate event painting classes with clients."

My Passion

🚀 Visual Storytelling and Marketing

I create captivating visuals that grab attention, persuade, and tell stories. Using design, I evoke emotions and leave a lasting impression through
social media content and printed materials.

🖌️ The Art of Illustration

I adore illustration. It combines art and storytelling flawlessly, creating one-of-a-kind stories with every brushstroke. The enchantment of illustration mesmerizes me and provides limitless opportunities.

📱 Social Media

I'm great at making eye-catching social media posts.
I love the fast-paced nature, and I enjoy grabbing attention and making meaningful connections.